When the problem appeared...
SnapIt evolved in an angry frenzy. Nancy’s (the inventor) mum was minding her own business one fine day in Nicaragua – as one does – when something very inconvenient happened!
The arm of her glasses fell off. Now we all know that heart wrenching sadness you feel when you break your favourite specs, however Nancy’s mother didn’t let this phase her! Oh no – instead she picked herself up, brushed herself down and set to work. In an attempt to find a quick fix for her glasses she threaded her dangly earring through her glasses hinge to devise a makeshift screw and unexpected fashion accessory.Now little did she know, but this was to receive her an uncanny amount of attention and being bombarded with compliments from strangers in the street asking where she bought her "glasses charms" from.
The Surprising Invention
She knew she was onto a winning product and tried to push Nancy to invent a similar charm for eyeglasses. Nancy set to work, however the result of her efforts were somewhat unexpected. During the process Nancy realised how difficult and fiddly and…just, well…difficult it is to use a glasses hinge screw! Each screw took about 25 minutes to insert which is when she had an epiphany…
More Than Just A Screw
Nancy realised that if the screw was longer, with a smooth feeder end, then it could simply drop into place.
Finally no more fiddling around with tiny screws. The SnapIt Screw was born! The feeder simply drops into the hinge, then screwed down and the smooth feeder effortlessly snaps off thanks to the patented narrow neck.
SnapIt's first ever production run begins.
SnapIt was finally launched and ready to be stocked in shelves.
Established Snapit European HQ
Started trading for the first time outside of the USA.